KeHE Distributors debuted Thursday its Fresh Marketplace brand, calling it an innovative approach to connect consumers to global varieties of fresh products.
Fresh Marketplace focuses on driving consumers to retailers for fresh products including cheese, meat and seafood, bakery, bulk, and deli items. The distributor added that the brand intends to bring customers to the physical store rather than shop online so that retailers can create a “deeper connection with their customers.”
At launch, the Fresh Marketplace offers over 24,000 fresh products curated by category experts, said KeHE.
“We have long been committed to Fresh products, but the KeHE Fresh Marketplace launch really helps define what makes our approach distinct,” said Laura Stidham, specialty cheese category manager at KeHE, in a statement. “In my category alone, we have grown to more than 9,500 SKUs that allow us to support retailers of nearly all sizes to help them better serve shoppers. Given that many shoppers choose a store based on its fresh products, we’re proud to support retailers in creating a memorable in-store experience.”
After the acquisition of DPI Specialty Foods last year, KeHE broadened its customer base and bolstered its existing warehouse infrastructure. The company strengthened its fresh and innovative product portfolio and advanced key strategic visions, including the KeHE Fresh Marketplace, to elevate consumers’ experience and empower retailers to distinguish themselves, said KeHE.