Jupiter, a recipe and grocery shopping platform that allows creators to integrate social and web content into shoppable recipe stores where branded content can be featured, has launched. Users can search for recipes, shop for ingredients, manage grocery lists, and order grocery deliveries. The platform has more than 60 individual creator storefronts, including, Molly Baz, senior food editor at Bon Appétit.
"During the pandemic, two forces came to bear–the explosive growth of people cooking at home and the rise of viral food trends on TikTok and Instagram," said Chad Munroe, co-founder & CEO of Jupiter, in a statement. "With Jupiter storefronts, creators can earn recurring revenue for their work, and engage their community of followers while home cooks can follow as many creators as they'd like, knowing that every recipe they've shopped for directly compensates the creators for the content they consume."
Creators on the platform can monetize their recipes and brand their content. They will receive direct compensation for grocery items shopped through their recipes, regardless of whether the users follow the creator on the site. The storefronts on Jupiter can be integrated with other social media platforms as well.
"As a recipe and content creator, I want to spend my time doing things I enjoy–cooking, shooting, editing, and seeing people enjoy my creations. But for this to really work, I needed a revenue model that is simple, fast, and sustainable," said Alice Sun, creator of Jupiter, in a statement. "When I was introduced to Jupiter, I was thrilled to find that anyone could connect with me over one recipe or multiple recipes."
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Image: Jupiter