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Join SFA's Maker Prep Course

Maker Prep Course

Specialty Food Association is offering a Maker Prep Course, a collaborative in-person and online program that provides foundational knowledge and guidance to up-and-coming specialty food makers in set groups, limited to 100 participants each.

The Maker Prep Course offers six months of comprehensive learning about running a specialty food business. Each class participant will, by graduation at the 2025 Winter Fancy Food Show, have a thorough understanding of how to launch, market, and distribute their products.

The cost is $199 for SFA members and $499 for non-members.

“Early-stage makers are the beating heart of the specialty food industry, and one of SFA’s core responsibilities is to support these exciting and innovative entrepreneurs,” said Phil Robinson, SVP of member development at SFA. “We are thrilled to unveil this new offering designed specifically to help the next generation of standout specialty food brands and leaders take their businesses to the next level.”

Enrollment in Maker Prep Course includes: 

• One-year Tier 1 membership for non-SFA members 

• Badge for the 2025 Winter Fancy Food Show  

• Recordings of educational sessions from the 2024 Summer Fancy Food Show 

• Online course programming from July 2024 to January 2025, including  knowledge building through digital educational materials, class discussions in a dedicated group chat platform, personal exploration prompts to apply concepts to participants’ businesses, and live coaching sessions with industry experts once per month.

Throughout the Course, participants will have unlimited access to educational materials and can work at their own pace, connecting and collaborating with one another through a dedicated group chat channel. SFA will provide class discussion and personal exploration prompts, and facilitate monthly live coaching sessions led by industry experts.

Upon completion of the program, qualifying graduates will be celebrated in a ceremony at the 2025 Winter Fancy Food Show, along with a special display opportunity for their products.

For information or to register for the new SFA Maker Prep Course, click here.