Instacart has entered into a multi-year strategic partnership with Fabric to integrate robotics solutions with its own proprietary technology and create new ecommerce services for retail partners.
The new process, which will be implemented within Instacart warehouses and existing retailer locations, will combine the speed of robotics with the human touch and attention to detail of Instacart shoppers, enabling faster fulfillment of orders.
“Instacart is proud to serve as the chief ally to retailers during a time when ecommerce in North America is poised for accelerated adoption,” said Mark Schaaf, chief technology officer at Instacart, in a statement. “Our next-gen fulfillment initiative will give retailers even more innovative ways to compete and serve their customers online and also help reduce some of the things that make in-store shopping cumbersome for Instacart shoppers, like crowded store aisles, out-of-stock items, and long checkout lines. Over the long-term, we believe this will create an even more seamless online grocery experience that’s faster and more affordable for customers and delivers even more value and growth to retailers.”
Related: Grocery Startups Raise $10 Billion in 2021; Instacart Supports Black-Owned Brands.
Image: Instacart