Impossible Foods is cutting suggested retail prices by 20 percent for grocery stores throughout the U.S. The price cuts bring the company’s suggested retail prices for Impossible Burger to $5.49 for patties and $6.99 for a 12-ounce package, though on-shelf prices may vary depending on location and retailer.
Impossible Foods is strongly encouraging the roughly 17,000 grocery stores, supermarkets, and retailers that sell Impossible Burger to pass the savings to consumers as soon as possible.
“Our plan is to reverse global warming and halt our planet’s extinction crisis by making the food system sustainable. To do that, we need to make meat better in every way that matters to consumers—taste, nutrition, convenience and affordability,” said Impossible CEO and founder Dr. Patrick O. Brown, in a statement. “With economies of scale, we intend to keep lowering prices until we undercut those of ground beef from cows. Today’s price cut is merely our latest—not our last.”
Related: Impossible Foods Cuts Wholesale Prices Again; Plant-Based Proliferates in 2020.
Image: Impossible Foods