Immertia, an augmented reality platform, has introduced an AI-powered packaging concept that make packaging more interactive.
When a consumer scans the packaging with their smartphone, the Hologram Concierge activates a three-dimensional holographic assistant that replaces the front panel and contents of the package and can share information about the brand and the product.
The assistant can move and gesture, making the technology seem more natural and lifelike, reports the company.
"This technology will revolutionize how the packaging industry engages with consumers, offering interactive and immersive experiences that are bound to capture attention," said Dave Chaffey, managing director of Immertia, in a statement.
The team is working on integrating two prototype technologies to create a human concierge that answers product-related questions in real-time.
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