Honest to Goodness, Danone North America’s new brand, has launched a line of vegan, plant-based creamers that support local communities where the ingredients are sourced. The creamers, which come in three flavors, Madagascan Vanilla Bean, Unsweetened Madagascan Vanilla Bean, and Himalayan Salted Caramel, are available at Amazon Fresh and Fresh Direct.
In addition, as part of the brand’s commitment to transparent practices, Honest to Goodness tapped up-and-coming Madagascar-based filmmaker and photographer, Geoffrey Gaspard, to capture the brand’s vanilla sourcing practices and impact on the Madagascar community.
“As a Malagasy native photographer, my work is centered around uplifting my local communities through filmmaking and imagery. I was honored to partner with Honest to Goodness to tell the story of their journey in Madagascar, given our local communities are such an integral part of their ingredient story,” said Gaspard, in a statement. “When brands value thoughtful sourcing it makes a real difference--and this story hit home personally with me.”
“In creating Honest to Goodness, we were passionate about developing a unique plant-based creamer that tastes delicious, and also gives back to the planet and regions where we source our ingredients,” said Olivia Sanchez, VP of marketing for coffee creamers at Danone North America, in a statement. “We are on a mission to bring goodness to your coffee cup, and when you sip our globally-inspired flavors, know that we are committed to making measurable, positive impact in the communities where our high-quality ingredients are grown.”
Related: Schnuck Markets Introduces New Format, Sourcing Commitment; Nature Valley Debuts New Recyclable Packaging.
Image: Honest to Goodness/Danone North America