SFA's Holiday Hustle Webinar: Strategic Planning for Festive Profits

Effective planning for the holiday season is crucial for increasing sales, engaging customers, and enhancing brand loyalty. A well-planned launch of seasonal items requires market research, product selection and development, dynamic pricing, marketing, inventory management, merchandising tactics, staff training, launch events, customer feedback, post-season clearance, and a thorough performance evaluation. 

Join us as Elizabeth Hemphill-Burns, senior director of national sales at BrainJuice, guides you through the best practices distributors and retailers focus on achieving successful outcomes with seasonal items.

The webinar will take place today at 1 p.m. EDT. It is free for members and $19 for non-members. Sign up today.