Hellmann's is partnering with Chef José Andrés for the launch of Fridge Hunters, a campaign and call to action for people to look inside their fridge to make a meal with food they would otherwise throw away.
"We can start reducing food waste before it even happens," said Chef Andrés, in a statement. "Together with Hellmann's, we can save food that normally gets tossed - because it is overlooked and lost in the fridge - and use ingredients we already have to make beautiful meals together."
The partners have created "flexipes," a loose framework that guides home cooks. The formula mixes and matches what is on hand: base + veggie + protein. Recipes include Snappy Sandwich, Quick & Easy Wrap, and One Pot Creamy Pasta.
Related: Food Waste Fighting App Expands to West Coast; Food Suppliers Commit to Reducing Food Waste.