Hannaford Supermarkets launched a new initiative today to amplify its sustainability commitment across the Northeast of the United States in celebration of Earth Month. The new brand identity, called Planet Hannaford, seeks to inspire customers to make eco-friendly choices.
The branding is built on the tagline “Local Actions. Greener Future.” This reinforces the message that what people do as part of a community adds up to a better, greener future, according to the company.
Planet Hannaford will launch in-store and online programs to further its mission. Customers will be invited to take part in everyday decisions that are better for themselves and the planet, such as using reusable bags, shopping local and in-season, and following the “reduce, reuse, and compost” model for waste reduction, says the retailer.
“Planet Hannaford meets customers where they are on their sustainability journey by letting them know that shopping at Hannaford is an easy way to support environmental sustainability, which is an increasingly high priority for our customers,” said Hannaford's healthy living and sustainability marketing manager Sue Till in a statement. “Planet Hannaford is an extension of our commitment to building a better, greener future for the communities we serve.”
The launch of Planet Hannaford builds on earlier sustainability milestones. In 2021, the grocer became the first large-scale retailer in its marketplace to achieve zero food waste-to-landfill by donating or diverting all food at risk of going to waste, while in 2022, Hannaford announced its commitment to have all stores be powered by renewable energy by 2024.
Related: Grubhub Aims to Create Safer Ebike Use; Upcycled Food Association Appoints Crone as Permanent CEO