Halloween chocolate and candy sales were up 48 percent during the eight-week period ending October 4 versus last year, according to IRI data, reports the National Confectioners Association. Halloween chocolate sales were up $199 million during that time-period in 2021 and Halloween non-chocolate brought in $124 million in sales.
Retailers are selling more seasonal items compared to 2020 as well, with about 27 percent more seasonal items in-store than in 2020.
“Chocolate and candy sales have come roaring back during the 2021 Halloween season as excitement continues to grow and consumers tell us they're ready to celebrate,” said John Downs, NCA president and CEO, in a statement. “Eighty-two percent of Americans say they plan to celebrate Halloween – including 93% of Millennial parents. And retailers are going strong on Halloween displays this year, with iconic orange and black sets coming back in a big way. Up from 80% in 2020, 87% of people say they will purchase the same amount – or more – of Halloween candy this year. Which all makes sense, because what would the Halloween season be without chocolate and candy?"
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