H-E-B is partnering with Texas Parks and Wildlife Foundation to support its efforts to conserve wildlife, habitats, and natural resources in Texas. The initiative is part of the retailer’s Our Texas, Our Future mission.
The partnership and its Field & Future by H-E-B product line will help support efforts such as coastal conservation along the Texas Gulf Coast, Black Bear restoration in West Texas, and the establishment of Palo Pinto Mountains State Park in North Texas, a state park expected to open next year.
“H-E-B is an iconic Texas company, and this new partnership with the Texas Parks and Wildlife Foundation, our official nonprofit partner, is incredibly exciting,” said Texas Parks & Wildlife Department Executive Director Carter Smith, in a statement. “It’s fitting that the Field & Future line of products will benefit conservation projects across Texas, and we’re grateful.”
Field & Future by H-E-B, which the company launched last year, is an environmentally-minded brand of household, personal care, and baby products designed to be clean and green. The brand is made with recycled or recyclable content, biodegradable formulas, or plant-based ingredients, and without over 165 harsh chemicals.
Currently, there are nearly 100 Field & Future by H-E-B products on shelf, including dish soap, body wash, bath tissue, baby diapers, as well as trash bags and bags for recyclables, which are made from up to 65 percent and 30 percent post-consumer recycled plastic from H-E-B facilities, respectively.
In addition, H-E-B employees across the state are taking steps to beautify Texas. Leading up to and following Earth Day, they will volunteer at outdoor events, tree plantings, and community cleanups. Many H-E-B stores across the state also will host in-store events to celebrate Earth Day with their customers and communities.
H-E-B customers also can support sustainability efforts through its annual donation campaign that benefits EarthShare of Texas, a nonprofit that supports more than 70 conservation groups. From April 13 through May 24, customers can donate $1, $3 or $5 online at heb.com or in store at checkout, which will benefit the nonprofit organization.
Since 2012, H-E-B has contributed more than $20 million to over 500 environmental organizations in land and water conservation, habitat and coastal preservation, and community cleanups. This includes giving more than $2 million in grants to organizations such as Keep Texas Beautiful, Texas Conservation Fund, and the Nature Conservancy in Texas.
Related: Tops, Herban Fresh Support Community Gardens; Southeastern Grocers Commits to Sustainable Packaging.