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H-E-B Breaks Ground on New Location

H-E-B revealed Wednesday that it has started construction on a new store in Pflugerville, Texas. The 127,000-square-foot location is expected to open in the fall of 2024.

“We are thrilled to start construction on our third store in Pflugerville, a growing community we’ve proudly been a part of for 35 years,” said Cathy Harm, H-E-B's SVP of central Texas, in a statement. “We look forward to serving our dedicated customers in this part of Travis County with a new store that offers a wide assortment of quality products, innovative services, and the best of what H-E-B has to offer.”

Among the store’s highlights are a True Texas BBQ restaurant, a full-service Pharmacy with a two-lane drive-thru, Curbside and Home Delivery pickup and delivery services with dedicated parking for Curbside customers, and a new fuel station and car wash.

The new location will emphasize fresh, top-quality food options at low prices, according to the retailer.

Location amenities will include:

• Full-service Bakery and Tortilleria that offers a selection of artisan breads, tortillas made in-house, and desserts, pastries, and cakes.

• Deli featuring a large assortment of cheese and charcuterie.

• Wine and Beer department with sampling stations and local, national, and international labels.

• Organic foods and an expanded Healthy Living department.

• Full-service meat market and seafood counter.

• Meal Simple area with chef-inspired ready-to-cook or ready-to-eat options.

• Cooking Connection with live demonstrations and samplings for easy recipes to make at home.

• Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more.

• Expansive selections in grocery and general merchandise departments.

To give back to the community H-E-B donated a total of $25,000 with gifts of $5,000 each to American Legion Kerlin-Lyerly Post 154, Circle of Hope Community Center, For the Children Inc., Horse Empowered Learning Programs, and Pflugerville Education Foundation.

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