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GrubMarket Acquires Quality Fruit & Vegetable Co.

Specialty Food Association

GrubMarket, the food tech and ecommerce company, announced yesterday that it will strengthen distribution capabilities in New Mexico and West Texas through its acquisition of Quality Fruit & Vegetable Co., a food service distributor in the Southwest U.S.

“This acquisition enables GrubMarket to further strengthen its presence in Texas and officially enter New Mexico, which is a key distribution region for food in the Southwest corridor of the United States, Mike Xu, CEO of GrubMarket, said in a statement. “We are beyond thrilled to welcome the QF&V team to the GrubMarket family."

Quality Fruit & Vegetable Co. will still be run by its original owner Nick Delgado. The leadership team will also remain unchanged. The company offers a full-service food distribution and wholesale business with warehouse operations covering almost 70,000 square feet.

"QF&V's core mission is to serve our customers by providing safe, high-quality fresh fruits and vegetables at the most competitive prices available,” Delgado said in a statement. “We are thrilled to join the GrubMarket team, who shares our goals and embodies the hard work ethic required to build a successful food business. We are also excited about GrubMarket's robust technology platform and strong eCommerce network, which will allow us to tap into a best-in-class grower network across North and South America and become an even more reputable and reliable fresh food distributor for our customers across the U.S. and Mexico."

As a new part of GrubMarket’s portfolio, the distributor will use the tech company’s WholesaleWare software suite, a software-as-a-service platform that provides wholesalers and distributors with a range of features including financial management, sales information, online ordering features, inventory management, and traceability and tracking.

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Image: GrubMarket

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