Grubhub has launched Grubhub Direct, a suite of tools that give independent restaurants commission-free ordering and access to their customer data. In addition, the platform offers website design, Grubhub’s loyalty tools, a management portal, and care support.
Grubhub will not charge any marketing or commissions to restaurants on Grubhub Direct orders. Restaurants will pay standard credit card processing fees and optionally, a highly competitive delivery fee, only if the restaurant chooses to have Grubhub drivers deliver for them, according to the company.
"We're constantly listening and learning from our independent restaurant partners, and we've heard them. Restaurants want more options to build their brands online and maintain a loyal base of diners through their own channels," said Matt Maloney, founder and CEO of Grubhub, in a statement. "That's why we're opening our pipes and allowing restaurants to leverage our technology to grow their own brands and communities online. With Grubhub Direct, we're further supporting restaurants as they rebound from COVID shutdowns into a much larger digital world, by giving them the tools to control their relationships with their diners."
Related: Grubhub Launches Direct Order Toolkit for Restaurants; Grubhub: Spicy Chicken Sandwich Most Popular Dish.
Image: Grubhub