Grubhub and Gopuff recently unveiled a partnership to offer Gopuff's network of instant commerce locations on the Grubhub Marketplace. A pilot program followed the announcement at select locations in New York, Los Angeles, Chicago, Boston, Philadelphia, and Austin. Gopuff, like Grubhub, is a consumer goods and food delivery company headquartered in Philadelphia.
The partnership expands Grubhub's item selection, including grocery, alcohol, health and wellness, household, pet, and baby supplies, and opens a new channel for Gopuff to reach more customers. Orders placed on the Grubhub Marketplace are fulfilled and delivered by Gopuff's logistics network.
"We're excited to partner with Gopuff to give our diners more choice than ever before," said Ariella Kurshan, SVP of growth at Grubhub, in a statement. "Our diners are managing busy schedules with competing priorities, and they want to plan not only their meals but also their lifestyle. Diners now have more options when it comes to ordering fresh food, grocery items, snacks, and alcohol –all from the convenience of the Grubhub app. These expanded offerings complement Grubhub's vast restaurant network and keep diners engaged across the Grubhub Marketplace."
In the coming weeks, many products will be available for delivery from over 500 Gopuff locations. The company will also launch virtual concepts for diners on Grubhub, including its pizza brand, The Mean Tomato, Gopuff Liquor, and virtual menus for brands including Unilever.
"Expanding Gopuff's platform allows us to meet consumers' immediate needs anywhere they shop," said Daniel Folkman, SCP of business at Gopuff, in a statement. "By combining our broad assortment, logistics network and infrastructure with the virtual storefronts of Grubhub, we can create more seamless one-stop shopping experiences for Gopuff's unparalleled one-stop shopping experience."
Gopuff locations will also be included in Grubhub+, the company’s membership program.
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