Grubhub has launched its branded convenience concept, Grubhub Goods, nationwide. The company now offers on-demand convenience delivery to diners from more than 3,000 Grubhub Goods locations.
This nationwide expansion is in collaboration with 7-Eleven and follows a pilot in New York City of more than a dozen Grubhub Goods locations offered with 7-Eleven. The Grubhub Goods locations with 7-Eleven feature a selection of the convenience store's most popular items, including energy drinks, ice cream, and personal care products delivered by Grubhub drivers.
"Diners have come to expect more choices when they land on Grubhub, including convenience options, which we see as a natural extension of our marketplace and a way to bring more value to the entire Grubhub ecosystem," said Kyle Goings, director of growth and new verticals at Grubhub, in a statement. "We've been working with 7-Eleven for years to offer their locations on the Grubhub marketplace, and it was a no-brainer to team up with the convenience leader again and bring their operational expertise and scale to Grubhub Goods.”
Grubhub has a long history of partnering with convenience stores. With Grubhub Goods, Grubhub is growing awareness for the segment to help generate more orders to convenience stores and restaurants overall on Grubhub. Diners who order convenience items on Grubhub place more orders from restaurants in the following month than those who do not order convenience items, according to the company.
This expansion builds on Grubhub's existing Grubhub Goods location in Brooklyn, New York, where the inventory and delivery is managed by Grubhub.
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