Allegiance Retail Services, LLC, which supports independent supermarkets with marketing, advertising, technological, and merchandising support, helped launch the co-op’s fourth Green Way Markets in Maplewood, NJ, last week.
The store offers a curated selection of prepared foods, produce, deli and fresh meats, and its private label, earth friendly Green Way products, which are “good food for you” at an affordable price. Located in the heart of Maplewood Village, the new Green Way Market took over a building vacated by a Kings store in December 2020.
“The Maplewood community could not have been more welcoming, and we are thrilled to be here,” said Adam Shapiro, co-owner/operator of the store with his wife, Erica. “An exceptional shopping experience to help you Eat Well, Live Well is our promise to our customers. Natural foods, specialty meats and cheeses, grab and go meals, plus variety and value. There is something for everyone.”
Store associates expressed their support of the new supermarket banner. Jeremy Graham, Greenway grocery manager described how the supermarket went from empty to fully stocked in a very short period because of “the great management and staff.” Antwaun Carroll, produce stocker who worked for the previous owners said, “It has been a great transition. The layout is a lot better. It is roomier, and the presentation is wonderful. We are excited to be here.”
Related: NGA: Independent Grocers Contribute to U.S. Economy; Slideshow: Green Way Markets Opens Second Location.