Gopuff has discontinued its ship-to-home service, the company confirmed, reports Grocery Dive. Late last year, it rolled out goPuff Shipped to markets across the country to sell to customers outside of its same-day delivery areas. According to Gopuff’s website, the program offered a curated selection of products eligible for home delivery within two days through FedEx and UPS.
This choice was likely made due to low demand for service, according to Jordan Berke, founder and CEO of Tomorrow Retail, a firm that closely follows Gopuff, and it allows the delivery platform to focus on its sub one-hour delivery model. Full Story
Related: GoPuff Doubles Valuation, Plans for Expansion; GoPuff Adds Better-For-You Category.
Image: Gopuff