Gopuff Launches Third-Party Integration

Food delivery service Gopuff has unveiled Powered by Gopuff a logistics and technology platform that enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.

This is the first solution under Storefronts Powered by Gopuff, which operates as a customizable Shopify theme integrated with Gopuff's software. With Storefronts, food and beverage brands can launch a white-labeled direct-to-consumer site. Orders placed on a partner's Storefront are automatically routed to the nearest Gopuff micro-fulfillment center, where they're picked, packed, and delivered to customers, according to the food delivery service.

“We’ve spent the last ten years building and scaling our own hyper-local logistics network and operations to consistently meet customer demand for fast, affordable, and reliable delivery,” said Daniel Folkman, SVP of business at Gopuff, in a statement. “As a result of this work, we've established ourselves as the face of Instant Commerce. Now, with the launch of Powered by Gopuff, we're also becoming the fabric of Instant Commerce by extending our proprietary fulfillment and logistics capabilities beyond the Gopuff app for the first time."

For the past six months, Gopuff has tested Storefronts with more than 20 CPG brands, including Ben & Jerry’s, Unilever, Mondelēz International, Nestlé, The J.M. Smucker Company, Haleon, and The Ferrara Candy Company, Tums, and Jif. Now, the service is available to all brands on the platform.

Gopuff is also working to launch the second solution in Q2, Fulfillment Powered by Gopuff, a warehousing and logistics service that gives brands the tools to integrate and promote instant delivery on their existing DTC website.