Gopuff Launches Basically Line

Gopuff, a food delivery service, has entered the private label space with its launch of Basically, a line of snacks, water, and home essentials.

“After over 8 years of delivering instant needs, we truly understand what our loyal customers look for in everyday essentials--insights that have enabled us to create product lines designed specifically for them,” said Daniel Folkman, SVP of Business at Gopuff, in a statement. “Gopuff has always been about fulfilling the evolving needs of the modern consumer, instantly and seamlessly. Basically, is a byproduct of that, and another example of how we are uniquely positioned to show up for our customers.”

Basically bottled water is the first product to be live on Gopuff, and will be followed by essentials including cleaning products, batteries, paper products, cutlery, and food storage items. 

Additionally, Basically’s line of snacks will be launching over the next few weeks and will include pretzels, nuts, trail mix, popcorn, and snack mix. Gopuff will continue to roll out new products in the coming months and plans to introduce additional products later this year.

Gopuff said it is using consumer trend data, surveys, and more to develop products, flavors, and pack sizes that suit its customers’ needs and tastes. “For example, with nuts, instead of starting with the biggest sellers in the total market - traditional roasted & salted varieties - Gopuff opted to go straight for big and bold flavors, such as Habanero BBQ Almonds and Everything Seasoned Cashews, because that’s what we know our customers love,” said Gopuff.