E-commerce company Goldbelly has raised $100 million in a series C investment round, which will help the company continue to scale the technology and operations of the platform and accelerate the onboarding of new chef and restaurant partners. It will also be used to launch new content initiatives, building on the success of Goldbelly's interactive, virtual cook-along series, Goldbelly LIVE!, and provide different ways for consumers to interact with foods, experiences, and chefs outside of the restaurant setting, according to the company.
"At Goldbelly, we believe that food has a magical, emotional power. So we've created the first platform that connects people with the foods, the places and the experiences that mean the most to them — no matter where they are," said Joe Ariel, founder & CEO of Goldbelly, in a statement. "As pioneers of the world of food e-commerce, this investment enables us to continue redefining the ways in which consumers can interact with the foods and restaurants they love at home."
Goldbelly has a total of 850 restaurant partners on the platform, covering all 50 states. In 2020 alone, Goldbelly added over one million new customers and saw its overall business growth increase more than 300 percent year over year, according to the company.
"The restaurant technology space has seen tremendous innovation over the last decade, but Goldbelly is the first company to offer restaurants the opportunity to turn what has historically been a hyper-local business model into one with a national reach," said Pete Jensen, managing director at investor company Spectrum Equity, in a statement. "Goldbelly enables restaurants to more easily access e-commerce, opening up new markets that were previously unreachable, and it allows consumers to experience the most iconic food makers and best regional cuisines, regardless of where they live. We're excited to collaborate with Joe to help the company and its restaurant partners realize the huge potential of this opportunity in food e-commerce."
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Image: Goldbelly