The Giant Co. has launched Choice Pass, an online subscription model for Giant Direct and Martin’s Direct customers. The Pass, which costs $98 a year, provides unlimited free delivery and pickup. In addition, there will be a monthly option of $12.95 for the same services. Choice Pass replaces Giant Co.’s previous subscription model, PodPass, which was $119 a year.
“The demand for online grocery services has skyrocketed over the past year, far surpassing the growth that was originally predicted. The same holds true for Giant Direct, where we’ve seen online customers grow each month,” Matt Simon, chief marketing officer at The Giant Co., said in a statement. “Today’s families are strapped for time, and Choice Pass simplifies shopping with an easy solution that helps save them time and money, without compromising on quality, giving them more time to come together at their table and connect over a meal.”
“As we look forward, we’ll continue to explore ways to strengthen our e-commerce platform to not only meet the increasing demand but to also offer a seamlessly integrated online experience to our online customers,” Simon continued.
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Image: The Giant Co.