The Giant Co. is partnering with HowGood, an independent research company with the world’s largest database on product sustainability, to create an easy-to-use environmental and social-impact rating system for consumers, reports Progressive Grocer.
HowGood technology analyzes each product ingredient against environmental and social criteria—including farming practices, treatment of animals, labor conditions, and chemical use—and then assigns the product with a rating of one, two, or three leaves. Customers can also search for a product based on specific sustainable attributes.
“Our new partnership with HowGood reinforces our commitment to healing the planet – whether it’s through greater product transparency or reducing waste,” said Manuel Haro, VP of strategy and communications, Giant Co. “We continue to explore opportunities throughout the Giant Company’s entire operation to do what we can to further lessen our environmental footprint and empower sustainable choices in our customers’ shopping experience.”
Other companies that use HowGood include Walmart, Danone, Applegate, Cid’s Food Market, and Chipotle. Full Story
Related: Giant Co. Introduces 'All Set in a Box' Meal Solution; Giant Co. Introduces Subscription Model.
Image: HowGood