Geissler’s Supermarkets, a seven-store Independent Grocers Alliance retailer with locations in Connecticut and Massachusetts, and Instacart, have partnered to bring Caper Carts, Instacart’s AI-powered smart carts, to all seven Geissler’s locations.
“As we celebrate our 100th anniversary and continue to innovate, we’re excited to share our plans to replace a majority of our traditional shopping carts with Instacart’s Caper Carts across our seven stores,” said Bob Rybick, president and CEO of Geissler’s Supermarkets and IGA Retailer Advisory Board Chairman, in a statement. “The carts’ screens help customers easily find items on their list, stay on budget, and access tailored recommendations and deals as they browse the aisles. More engaging experiences drive larger basket sizes and repeat customers, and we see even more possibilities long term.”
Caper Carts use computer vision and AI to identify items as they’re placed in the cart, and the retailer will deploy them to transform the traditional checkout experience, allowing customers to bag as they shop and pay directly from the cart. Customers will be able to use their loyalty account on the carts, giving them access to personalized promotions and savings as they shop.
“Geissler’s plays a vital role in their community, and we’re proud to partner with them as they create an innovative omnichannel experience that makes shopping more convenient and engaging for their customers,” said David McIntosh, VP and GM of connected stores as Instacart, in a statement. “Grocers know their communities best, and as their partner, we build technologies that fit their unique brand, help digitize and connect their stores, and support their overall growth.”
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