Specialty makers are going to lengths to improve the nutritional benefits and taste of their functional products. At the Summer Fancy Food Show, the following products will debut.
Cibo Vita is introducing many new offerings that fit its mission to provide “better-for-you” snacks under its BeHonest and Nature’s Garden brands. They include Ghostly Ranch Snack, Protein Crunch, V-Good Trail, Triple Power, Cluster Puffs, and more. The products are vitamin- and protein-rich and will be available for sampling at Booth 6403, according to the company.
“Research tells us that 85% of U.S. consumers seek out one snack a day for sustenance and one for indulgence,” said Emre Imamoglu, CEO and founder of Cibo Vita, in a statement. “Our R&D department continues to create unique new products with the Cibo Vita mission–to help our customers ‘snack with purpose.’”
Shrubbly will showcase its two new functional beverages with samples available at Booth 6216, in the Startup Pavillion. The Lemon Ginger + Aronia Berry and Pomegranate + Aronia Berry superdrinks modernize the wellness shot concept by mixing it with sparkling water. Both products are made with six or fewer ingredients and are organic, low calorie, antioxidant-rich, and whole30 approved.
“Our mission is to make regenerative drinks that reinvigorate people,” said Matt Sayre, founder of Shrubbly, in a statement. “Shrubbly is a healthier alternative to high-calorie beverages, and made from organic and functional ingredients that actually deserve to be called ‘super.’'
Inner Love’s Lemonblueade Water Kefir innovates on the sports drink concept by providing a naturally dyed, mineral-rich alternative. The product is packed with nutrients, B-vitamins, acetic acids, known to support gut health and hydration, and includes benefits elicited by the water kefir fermentation process. Samples of the product and education sessions on fermentation will be available at Booth 7529.
Related: Curious Combinations to Debut at Summer Show; Healthy Snacks to Debut at Summer Show