FreshDirect has designated August as “Local Month,” during which it is highlighting and supporting brands local to its New York operating area. The retailer is amplifying emerging talent and established favorites alike who specialize in farming, distilling, and manufacturing.
This month there is a dedicated page called “Local Month” that includes these brands' stories and core values, featured products, and promotional offerings. It spotlights:
• Chloe's: Co-founded by Chloe, a mom of three and New Yorker, Chloe's is a frozen novelty brand. This summer, Chloe's expanded its line of plant-based frozen treats by launching Mini Cookie Sandwiches that are dairy-free, gluten-free, and exclusive to FreshDirect.
• Bread Alone Organic Bread: a family-owned bakery. The retailer is sharing that the product's packaging is includes a BPI Certified Commercially Compostable bread bag and is highlighting its Organic Peasant Bread and Cinnamon Twist.
• Adirondack Creamery: A FreshDirect vendor for the past 7 years, Adirondack Creamery feels strongly about how its small business supports other small businesses. It sources the milk for its ice cream from a women-owned dairy farm located across the street. FreshDirect highlights the brand's Black Raspberry, Syrian Date & Walnut, and Kulfi Pistachio Cardamom flavors.
• Hepworth Farms is a 7th-generation family farm in Milton, New York, located on the Hudson River. Run by farmers Amy Hepworth, her twin sister Gail, and Gerry Greco, this family farm has committed to "dechemicalization"—transitioning from standard farming practices to a whole systems approach. The retailer displays Hepworth Farm's Local Organic Vegetable Farm Share which features a diverse, rotating selection of about six to eight seasonal vegetables.
• Altobelli Family Farm Local Bicolor Corn: A producer of bicolor corn in Kinderhook, New York.
• Ithaca Hummus: The brand innovates the CPG hummus-making process by blending the hummus cold, rather than when the ingredients are hot. FreshDirect highlights the brand's Lemon Garlic, Lemon Dill, and Kalamata Olive flavors in addition to offering a buy BOGO promotional offer.
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Image: Fresh Direct