Fresh Thyme Market Launches Cake Competition

In honor of its tenth birthday, Fresh Thyme Market is inviting local bakeries to submit better-for-you cake recipes for a chance to be named the brand's official tenth birthday cake, plus a cash prize of $5,000 for their business, an additional $5,000 donation towards a Fresh Thyme Market local Feeding America food bank, and mentorship from industry experts.

"We are excited to celebrate our 10th birthday with this contest that not only honors our commitment to fresh, wholesome ingredients, but showcases the talented bakeries in our communities," said Liz Zolcak, president at Fresh Thyme Market, in a statement. "At Fresh Thyme, we're dedicated to helping provide consumers with healthier solutions for real living, including during those moments of celebration."

Local bakeries with a Fresh Thyme Market in their state are invited to apply until April 26. Applications include a better-for-you cake recipe using a produce item, alternative flour, and three other private label ingredients, along with a video answering the question “How do you shop at Fresh Thyme Market?”

Three finalists will have their cakes sampled during in-store events on May 18 at all grocery locations. To determine the winner, shoppers will taste and vote on their favorite cake.