Foxtrot Market is expanding its private label arm with the addition of two new senior hires, according to the retailer. Mitch Madoff is joining as senior vice president of private label and supply chain, and Tae Strain is joining as corporate executive chef.
Foxtrot Market offers customers chef-driven packaged products, private label, and exclusive goods, as well as wine and a full-service cafe. In addition, the company’s app-based purchasing makes its entire inventory available for delivery in under an hour.
"Our private label represents the core of what we love at Foxtrot - finding and developing the most delicious products from all corners of the culinary universe, and delivering them right to our customers' doors," said Mike LaVitola, CEO and co-founder of Foxtrot, in a statement. "We're thrilled to welcome Mitch and Chef Tae, who together bring world class culinary talent and passion to our version of convenience. We are excited to set a new standard for what customers can expect out of their local market."
The company currently has 12 stores across Chicago, Dallas, and Washington, D.C., with plans to open nine more locations by the end of 2021.
Madoff comes to Foxtrot with an expansive knowledge of the private label space, according to Foxtrot, having previously worked at Whole Foods Market for the last 20 years. This summer, Foxtrot will launch its own line of ice cream.
"I've been in the business of private label for a long time, and the way Foxtrot approaches their product creation is unlike any other brand out there," said Madoff, in a statement. "It's the mindset and passion for bringing joy to the customer through the product experience that will make them a leader in the retail and convenience space. I'm thrilled to be joining such an innovative and forward-thinking team."
Chef Strain brings to Foxtrot over 15 years of diverse cooking experience in James Beard award-winning and Michelin recognized restaurants. As corporate executive chef, Strain will lead the recipe development of private label items and that of "Meals by Foxtrot," a menu of grab-and-go breakfast, lunch, dinner, and snack offerings.
"What drew me to Foxtrot was their sense of integrity and ambition," said Strain, in a statement. "They have this incredible energy, and are truly dedicated to creating a unique experience for their guests beyond the status quo of the convenience model. It's rare to see groups in this sector be so invested in evolving their culinary program. I have the utmost respect for the team, and am grateful to bring a new perspective as we define what our food can be."
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Image: Foxtrot Market