Online grocer Farmstead has expanded service to the greater Charlotte, North Carolina area and introduced one-hour delivery, as well as a new referral incentive program.
Based on increasing order volume, Farmstead will provide its free online grocery delivery to all households within an hour’s drive of its hub, based just north of the airport. It’s also increasing its delivery availability from five days per week to seven, as well as delivering 12 hours per day.
For a $4.99 fee, customers can order delivery within one hour. Regular, same-day delivery of orders of more than $35 remain free.
In addition, Farmstead will reward customers who refer friends and family a $25 Farmstead credit upon the completion of their first order, and the new customer will receive both $30 off their first order and an additional $25 credit towards future orders.
“Since we opened in Charlotte just four months ago, customer growth has grown faster than we expected,” said Pradeep Elankumaran, co-founder and CEO of Farmstead, in a statement. “Customers in Charlotte appreciate getting fresher produce and other grocery staples at the same or better prices than they can get at the store, and with no additional or delivery fees. We are excited to expand our superior grocery experience to even more households in and around Charlotte.”
Related: Farmstead, DoorDash Partner; Farmstead Opens in Raleigh-Durham.
Image: Farmstead