Family Dollar shared Friday that its new mobile app will roll out in October. The app will help shoppers manage coupons using a redesigned wallet feature, explore engaging weekly ads, and easily locate products with intelligent searches, according to the company.
“The launch of our new Family Dollar app is one more step in the digital transformation currently underway at Dollar Tree and Family Dollar,” said Bobby Aflatooni, CIO, Dollar Tree, Inc., Family Dollar parent company, in a statement. “We are investing across the enterprise to make shopping with us even easier and more enjoyable. The redesigned Family Dollar app reflects the customer-centric approach we've applied to our digital roadmap to improve the shopping experience for our loyal shoppers and new customers alike."
Future phases of Family Dollar’s digital transformation include in-app ecommerce, personalization capabilities, and an evolved rewards experience, all slated for early 2024.
“At Family Dollar, we wake up every day focused on how we can help our shoppers do more and save more, and this app is one more way we’ll be able to deliver on that promise,” said Emily Turner, CMO, Dollar Tree, Inc., in a statement. “We believe this new user experience will not only appeal to our customers, but to brands who want to promote their products to our millions of customers through Chesapeake Media Group, our retail media network.”
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