Fairtrade America has partnered with six Fairtrade certified brands to encourage shoppers to make purchases with the people and the planet in mind by hosting a giveaway in Instagram and Facebook. A member organization of Fairtrade International, Fairtrade America is an independent, third party certification that betters the lives of farmers and workers in developing countries.
Three winners will receive a prize package filled with everyday items that have a reduced impact on our planet and a positive impact on farmers.
Brands include Tag Aloha Co., Endangered Species Chocolate, Organic India, Navitas Organics, Ethical Bean Coffee, and Uprise Foods.
"The negative impacts of rising temperatures and sea levels are impacting many crops in alarming ways," said Mary Linnell-Simmons, Fairtrade America's director of marketing and external relations, in a statement. "Farmers with low incomes have limited access to educational resources and technology that can help them evolve along with our climate. Our hope with this campaign is to shine a light on the importance of recognizing the issues our farmers face, and to show our support by making purchasing decisions that help them earn a fair wage."
In addition to the giveaway, throughout the month of June, Fairtrade America will utilize its website, social channels, and blog to further educate consumers on the impact of climate change on farmers, and how we can partner as a global community to combat this issue.
Related: Kraft to Give Away Candy-Flavored Mac & Cheese; Fairtrade America Launches Contest.
Image: Fairtrade America