DoorDash has updated its pricing options to better support restaurant partners, according to the company. Now, all U.S. local restaurants will have a choice of three different delivery commission price points with the company’s new Partnership Plans, starting with a 15 percent option. In addition, DoorDash is lowering pickup commission costs to 6 percent and making its commission-free online ordering product, Storefront, free for all restaurant partners (except for payment processing fees.)
"There is a massive, increasingly digital opportunity for small restaurants, and we believe that when we work together, we can help them capture more of that market in a post-pandemic world––in-store, online, through a third-party partner, or any combination of these three," said Christopher Payne, COO of DoorDash. "Over the past year, we've introduced offerings to help restaurants define their own futures. Today, we are changing how we do business to provide more choices, and better choices, for restaurants. We are hopeful that as they reopen for indoor dining, we can be a partner that helps restaurants accelerate into the future and continue growing. That's the most important service DoorDash can offer."
There are three Partnership Plans to choose from. DoorDash Basic, at 15 percent commission, shifts a higher portion of the delivery cost to the customer and adjusts the delivery area for restaurants. DoorDash Plus, at 25 percent commission, gives restaurants access to DashPass, an expanded delivery area, and reduced delivery fees for customers. DoorDash Premier, at 30 percent commission, offers the lowest customer fees and the largest delivery area, in addition to the benefits of DashPass. Premier also comes with a “growth guarantee” which refunds the full commission for restaurants that accept fewer than 20 total orders per month across pickup, delivery, and Caviar.
Restaurants can take an interactive quiz about their business and their goals to identify which tier works best for them and find out more information. In addition, on May 4, restaurant partners can join DoorDash executives for a Town Hall event to ask questions on the new Partnership plans and how to approach them for their business.
Related: Farmstead, DoorDash Partner; DoorDash Acquires Chowbotics.
Image: DoorDash