Dollar Tree will expand its cage-free egg signage pilot to additional stores in 2024, according to the retailer. This is the next step in the company’s goal to convert to 100 percent cage-free eggs by the end of 2025.
In the 2023 pilot, Dollar Tree used signage in the refrigerated section of 63 stores to help customers identify which eggs came from cage-free vs caged hens.
Dollar Tree said that the pilot was well-received. This year, it will expand its cage-free initiative to hundreds more locations based on product availability, affordability, and customer response. Currently, the retailer sells cage-free eggs in California, Massachusetts, and Colorado.
The news comes shortly after Dollar General withdrew its commitment to transition its in-shell egg supply to 100 percent cage-free by 2025. The retailer cited customer needs and preferences for a lower-priced option as the reasons for renouncing its goal.
“We are withdrawing our cage-free egg goal and do not believe it is in our customers’ or shareholders’ best interests at this time to establish a new goal,” said Dollar General in a statement.
Related: Dollar General Withdraws Cage-Free Egg Goal; Food on a Global Scale