Debut District to Highlight New Products, Startups at Fancy Food Show

Specialty Food Association is pleased to introduce its first-ever Debut District at the Summer Fancy Food Show. The area will help attendees easily discover early-stage specialty food makers as well as products that are new to the Show.

“SFA is thrilled to invite all attendees to visit Debut District, a new area of the Show Floor that encompasses companies with new products, Incubator Village and startup companies, and companies that are Fancy Food Show first-time exhibitors or those who haven't exhibited with us in a while and are making their debut back,” said Delia Murphy, SFA’s VP of relations. “This area of the Show floor, which opens early for maximum visiting hours, is sure to become a ‘go-to’ area to see the newest products on the market from innovative makers.”

Located on Level 1, Halls D and Hall E, Show attendees may access the area earlier than the rest of the Show floor. Key buyers can access Debut District at 9 a.m., and all attendees can explore the space at 9:30 a.m. The rest of the Show Floor will open at 10 a.m., all three Show days.

There are nearly 120 exhibitors in the area highlighting new products that have been released in the last 12 months and hundreds of first-time exhibitors, with more joining each day. These makers will bring fresh energy, unique products, and novel ideas to the Show across myriad categories including appetizers and snacks; condiments, dressings, and marinades; oils and vinegars; coffee and hot cocoa; sauces; baking mixes; cereals and granola, and more.