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CVS Expands Store Brands Offering

Specialty Food Association

CVS Pharmacy has added more than 150 new products to its Store Brands line across grocery, health & wellness, and beauty categories.

New grocery items include Gold Emblem Fair Trend Certified Coffee, Organic Roasted Nuts, Extreme Carolina Reaper Puffs, Chili Lime Beef Jerky, value-sized Omega Trail Mix, Electrolyte Max oral hydration beverage, and Boxed Water in BPA-free recyclable packaging. In the health and wellness department, new products include apple cider vinegar products featuring echinacea, elderberry, and blueberry.

“We’ve been listening to and working with our customers to engage and meet their needs in ways others haven’t,” said Brenda Lord, vice president of Store Brands at CVS Health, in a statement. “Millions of people are entering our stores, opening our app and visiting CVS.com daily for prescriptions, essentials, or health care services like tests and vaccinations, and we want them to feel supported in meeting their everyday needs. We’ve seen that younger and health-minded consumers are responding positively to our exclusive offerings, noticing the purpose, passion, quality, and value across our Store Brands portfolio.”

Related: CVS Adds More Frozen Foods, Better-For-You SnacksCVS Opens Additional CVS Pharmacy y Más Stores.

Image: CVS Health

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