Claussen, Baked by Melissa Launch Pickle Cupcakes

Pickle brand Claussen has teamed up with bite-size dessert company, Baked by Melissa, to create a pickle cupcake in celebration of National Pickle Month.

This isn’t the first time Claussen has branched out into a new category. Last year, the brand teamed up with Spritz Society to launch a pickle-flavored sparkling wine cocktail.

“We’re excited to keep our pickle momentum going this summer with our first-ever dessert,” said Caroline Sheehey, brand manager for Claussen Pickles, in a statement. “Pickle is such a universal flavor, so we are constantly working to find new and unique ways to bring Claussen’s signature taste to many different beloved occasions. These cupcakes will be the perfect unexpected twist for pickle fanatics everywhere.”

The Baked by Melissa x Claussen Pickle Cupcakes feature a pickle-infused cake topped with pickle buttercream icing and red and white sprinkles. The treats combine Claussen pickles with Baked by Melissa’s vanilla cake and icing.

"Anyone who’s seen @BakedByMelissa on TikTok knows I am a pickle lover, whether I'm making pickles at home or adding pickles to my favorite dishes, so it only made sense to bring the Claussen’s iconic flavor to Baked by Melissa cupcakes next, for an unexpected tangy treat," said Melissa Ben-Ishay, co-founder & CEO of Baked by Melissa. "The addition of pickle gives the cupcake a zippy sweet-salty-sour kick, making it a truly unique ingredient for a bite-size cupcake.”