Circle K, a convenience store chain headquartered in Arizona, recently rolled out a new selection of private-label wine at two price points. Its Sunshine Bliss line priced under $8 and a premium lineup of six Fine Wines from $10 to $25.
“Our wines are curated specifically for customers seeking both quality and convenience,” said Sophie Provencher, SVP of global merchandising at Circle K, in a statement. “By expanding into this category, we are diversifying our adult beverage offering with an exclusive, exceptional wine experience for our Circle K customers at a great price point for everyday occasions.”
Available at more than 3,000 stores in 27 states across the U.S., Sunshine Bliss wines are made from California grapes. The collection comes in the following varietals:
• Cabernet Sauvignon
• Pinot Grigio Colombard
• Chardonnay
• Moscato
• Pink Moscato
• Sweet Peach
• Sweet Strawberry
The six Fine Wines are as follows:
• Fog Lane Red Blend
• Brick & Cole Cabernet
• Pine Crest Chardonnay
• Momental Pinot Noir
• Bella Figura Pinot Grigio
• Ivy Ridge Sauvignon Blanc
The Fine Wines collection is available in more than 900 stores across 17 states and plans to expand throughout the year.
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