B&G Foods is partnering with chef and founder of Milk Bar Christina Tosi to add exclusive recipes and baking tips to its new Baking at Home website. Tosi will highlight the recipes, which feature B&G Foods baking brands, on her Instagram Bake Club series.
"We are thrilled to partner with Christina Tosi and offer consumers delectable baking recipes and helpful tips and tricks for baking as we head into the holiday season," said Jordan Greenberg, executive vice president & chief commercial officer, in a statement. "Christina's high energy baking style will offer families a fresh take on traditional recipes, all while showing her limitless enthusiasm for baking that her fans have come to know and love. This partnership is especially timely as there has been such an increased interest in baking as many Americans have embraced baking in the last 18 months."
B&G Foods' new Baking at Home site features hundreds of recipes from classic favorites to modern twists, as well as free how-to videos.
"I have used B&G Foods’ Clabber Girl and Crisco since I learned to bake as a child alongside my mother and grandmother, so I am ecstatic to show bakers of all levels what magic they can whip up with a few simple ingredients," said Tosi, in a statement. "Baking at home is all about empowering home bakers to chase down their creativity by encouraging them to look at their pantry ingredients in new and unexpected ways."
Related: B&G Foods Sells Manufacturing Facility; B&G Foods Acquires Crisco Brand.
Image: B&G Foods