CHKN Not Chicken, a plant-based chicken alternative, is debuting at more than 370 Sprouts Farmers Market stores nationwide. Shoppers can now find the products in the frozen plant-based meat section of the stores.
Sprouts will offer customers four flavors: Naked CHKN (original); Zen CHKN (Asian spices and ginger); Fiesta CHKN (Mexican spices and citrus); and, the newest flavor that is exclusive to Sprouts, BBQ CHKN (sweet and savory barbecue).
"Our mission to help consumers live healthier and more sustainably by eating less meat is perfectly aligned with Sprouts' commitment to wellness-oriented products,” said Brian Pope, the co-founder and CEO of CHKN Not Chicken, in a statement.
Made of a pea protein base, CHKN Not Chicken is gluten-free, soy-free, and non-GMO, and has 20 grams of protein per serving. It has all the juiciness, texture, and flavor of chicken, says the company.
CHKN Not Chicken was recently named best plant-based startup at the 2021 World Plant Based Awards held by FoodBev Media in collaboration with Plant Based World Conference & Expo, which evaluated 110 brands from 25 countries.
Related: Nathan's to Debut Plant-Based 'Hot Dog'; Taste Republic Introduces Ravioli with Plant-Based Sausage.