BP Accelerates Foodservice, Private Label

BP said Thursday that locations around the world are expanding the range of food and drinks available to customers, merchandising freshly prepared offerings and new private-label snacks.

“Customers tell us they want tasty and freshly prepared food options on the go,” said Tracey Clements, SVP of mobility & convenience for Europe, in a statement. “We are constantly listening to give them what they want, when and where they want it, as we develop exciting, new menu options at our stores.”

In the U.S., stores under the BP banner, including AmPm, Thorntons, and TravelCenters of America, have been innovating on flavors and products. 

AmPm and Thortons are offering private-brand snacks, featuring milk chocolate peanut butter peanuts, and sour worms. These products will soon be featured in TravelCenters of America stores. Fresh pizza made onsite with hand-stretched dough will roll out this spring at Thorntons. TravelCenters of America is offering a Tex-Mex menu, including tacos, burritos, rice bowls, and nachos. The location will also have a limited-time international menu coming this summer including Chicken Tikka Masala and Cuban sandwiches.

“The U.S. is such a big market, with big differences in how people shop based on their location,” said Greg Franks, SVP of mobility & convenience, Americas. “Our aim is to give them the food they love and take advantage of our scale and worldwide expertise to expand our food offer even further.”

The global convenience chain said that the expanded private label and prepared food offerings will help grow its business and complement its existing grocery offerings available across many countries including the U.K., Germany, and Poland.

“We expect drivers to spend more time at our sites as the need for EV [electric vehicle] charging becomes more widespread. Our convenience retail offer enhances our fuel and EV charging offers and it is also, for many people, the only reason they visit a BP store,” said Tracey. “In the U.K., more than 50 percent of our transactions are now shop only, while in Germany, that figure is approximately 25 percent.”