Blue Apron has introduced the company’s first prepared, single-serving meal offering. The Heat & Eat meals are ready in five minutes or less and based on some of the company’s most ordered and top-rated dishes.
“A core pillar of our growth strategy is product innovation and efficient menu expansion with a goal of better integrating into our customers’ lives,” said Linda Findley Kozlowski, Blue Apron’s president and CEO, in a statement. “The addition of Heat & Eat meals to our product portfolio is our first entry into the growing ready-made food category and now allows us to offer 50 weekly menu options, the highest number since the company’s founding in 2012.”
Heat & Eat recipes include Cheesy Guajillo Chicken & Rice with Corn, Black Beans & Peppers; Soy-Miso Chicken & Udon Noodles with Bok Choy & Mushrooms; and Calabrian Chile Meatballs with Mashed Potatoes, Green Beans & Lemon-Caper Butter.
“When our culinary team set out to develop Heat & Eat, we wanted to make sure we created meals that remained true to the experience our customers have come to expect from Blue Apron,” said John Adler, Blue Apron’s vice president of culinary, in a statement. “When our customers enjoy Heat & Eat, they can trust that the same ingredient standards and unique flavors in our Signature recipes are applied to our ready-made meals.”
Related: Blue Apron Sets Sustainable Packaging Goals; Blue Apron Offers Hawaiian Meals from Chef Roy Yamaguchi.
Image: Blue Apron