Wonder Group, an at-home dining and food delivery company shared today it will close its previously announced acquisition of Blue Apron for roughly $103 million. Wonder added that the transaction will help support its creation of a mealtime 'super app' that offers a range of dining occasions and features foods from top chefs and restaurants.
The food delivery service will begin offering Blue Apron items to its customers in New York City and New Jersey, a key offering in the company’s strategic roadmap that will expand the ways consumers can access and experience food.
“Our mission at Wonder is to make great food more accessible, and the integration of Blue Apron onto our Wonder platform provides a major opportunity to double-down on that promise to our customers,” said Wonder Group founder and CEO, Marc Lore, in a statement. “As we continue to revolutionize the food industry through our creation of fast fine dining, we’re excited to continue expanding on the ways we can offer unique and elevated dining experiences through more choice, flexibility, and convenience.”
Beginning today, Blue Apron customers within Wonder delivery zones will have their subscription boxes delivered by Wonder couriers. Service to Blue Apron customers will continue as normal.
“Empowering people to create incredible culinary experiences at home is a hallmark of Blue Apron,” said Blue Apron president and CEO, Linda Findley, in a statement. “Now, as part of the Wonder family, we are excited to expand the ways our customers access and experience our top-rated recipes and quality ingredients.”
Additionally, Wonder customers throughout New York and New Jersey now have access to Blue Apron on the Wonder app. This rotating offering of meal kits and heat & eat options are available starting today at Wonder Upper West Side, Chelsea, Downtown Brooklyn, Westfield, and Hoboken.
The launch menu features some of Blue Apron’s top-rated recipes. Heat & eat meals are microwave-ready to heat up in 5 minutes or less, while the meal kits offer Blue Apron’s traditional cooking experience without any commitment to a subscription.
Meal kits include the following recipes:
• Shawarma Chicken & Couscous Bowl, and Salmon & Avocado Rice Bowl
• Sheet Pan Pesto Salmon, and One Pan Udon Noodle & Spicy Peanut Stir Fry
• Gnocchi Mac & Cheese, and Chicken & Chickpea Curry
Heat & eat microwavable single-serve portions include:
• Lemon Chicken
• Cheesy Mexican Chicken & Rice
• Cheesy Truffle Cavatappi
• Egg Noodles & Beef Meatballs
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