Veggie Grill, a plant-based restaurant chain has announced a limited-time menu collaboration with Bitchin' Sauce, maker of a plant-based dip sold in more than 12,000 retailers.
"We are ecstatic to launch this exclusive [limited time offer] menu collaboration with Bitchin' Sauce and inspire a new wave of plant-based eating among an even broader group of consumers," said Brandon LaChance, chief marketing officer for Veggie Grill, in a statement.
The menu, available today at all 31 Veggie Grill locations, features the following options:
• Bitchin' Burger, VG Classic Burger with Original Bitchin' Sauce
• Bitchin' Bowl, Harvest Bowl with Original Bitchin' Sauce
• Bitchin' BLTA with Chipotle Bitchin' Sauce
• Bitchin' Nachos with Chipotle Bitchin' Sauce
"Bitchin' Sauce is delighted to partner with Veggie Grill in our first venture into foodservice," said Harrison Edwards, chief marketing officer for Bitchin' Sauce, in a statement. "Teaming up with like-minded brand Veggie Grill enables us to return to our roots and serve delicious food to more Bitchin' people. We couldn't think of a better partner than the pioneer of plant-based restaurants."
Veggie Grill recently opened its third east coast location in New York City.
Mike Noonan, Bitchin' Sauce's VP of operations, recently won the Specialty Food Association's 2023 Leadership Award for Sustainability.
Related: Time to Rethink Assumptions of Restaurant Trends: Webinar; 2023 Leadership Award Winner for Sustainability: Mike Noonan, Bitchin' Sauce