Bakkal, a digital ethnic grocery marketplace, has announced a seed round investment of $3 million from new and existing investors.
The company seeks to provide access and last-mile delivery for ethnic goods. Operating for consumers and businesses, the company hopes to reshape local corner stores by providing them with strategic business tools and services.
"We believe small grocery stores are a key part of our community and culture. Consumers from diverse ethnic backgrounds have access to healthy and affordable food through these organizations. Ethnic grocery options deserve more than a tiny corner of the grocery store," said Bakkal founder and CEO Murat Karslioglu in a statement. "We are digitizing the ethnic grocery supply chain and making it easier for small local stores to source inventory. By helping high-quality and international brands stock their products reliably at stores, we increase affordable food options."
The last round of support increased the company’s valuation to $20 million.
Launched in Los Angeles in 2021, Bakkal expanded to the Bay Area of California earlier this year. The company will use its new resources to grow its engineering team and expand marketing activities.
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