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Amazon Go Grocery Rebrands as Amazon Fresh

Specialty Food Association

Amazon is renaming its Amazon Go Grocery brand to Amazon Fresh, reports Geek Wire. In addition, the online retailer will be closing its Amazon Go Grocery store in Redmond, Washington. The other Amazon Go Grocery store, located in Seattle’s Capitol Hill neighborhood, will remain open and be called Amazon Fresh.

Another Amazon Fresh store is set to open in Seattle at Jackson Street in the Central District, and another could be opening at a former New Seasons Market location in Ballard, according to the report. Full Story

Related: Amazon Expands In-Garage Delivery ServiceAmazon Brings Palm-Scanning Technology to Additional Locations.

Image: Amazon