Amazon is opening an Amazon Fresh store in London, reports Progressive Grocer. The 2,500-square-foot Ealing store will offer the Just Walk Out Technology, which offers a similar experience to Amazon Go and Amazon Go Grocery stores, enabling customers to take what they want from the store and walk out. This is the first time the technology has been used in an Amazon Fresh bannered store.
The store will offer everyday staples such as meat, responsibly-sourced fish, fresh produce, as well as partly- and fully-prepared meals. The Ealing location will also sell convenience store type items like hot coffee, sandwiches, newspapers, magazines, flowers, and even Amazon devices.
Amazon is also launching a new private food brand in the U.K. called “by Amazon.” Products will include hot food throughout the day, on-the-go meals, and staple ingredients. Full Story
Related: Amazon Seen Flexing its Grocery Muscles After Bezos Move; Amazon Fresh Opens Location.
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