Amazon said today that both its Prime subscription members and non-Prime customers can now order from a variety of local grocery and specialty retailers, in addition to Amazon Fresh storefronts across the country.
Shoppers can now access groceries from Bristol Farms, Cardenas Markets, Pet Food Express, Weis Markets, and Save Mart stores. Amazon will soon expand grocery delivery and pickup options from all Whole Foods Markets to customers without a Prime membership. Once fully launched, customers in more than 3,500 cities and towns across the U.S. will have access to two-hour grocery delivery from Amazon Fresh or Whole Foods Market, according to Amazon.
Previously, Amazon Fresh was only available across the U.S. to Prime members; in August of this year, the online retail giant tested grocery delivery and free pickup capabilities for non-members in select U.S. cities.
“We’re always looking for ways to make grocery shopping easy, fast, and affordable for all of our customers. Now, all customers can order groceries online for delivery or pickup from Amazon Fresh across the U.S., with Whole Foods Market coming soon – even if they don’t have a Prime membership,” said Claire Peters, VP at Amazon Fresh, in a statement. “This marks another step in Amazon’s journey to build a best-in-class grocery shopping experience offering incredible selection, value, and convenience.”
Earlier this year, Amazon updated two Amazon Fresh grocery stores in Chicago following a host of store closings. According to a consumer survey, the redesigns were received warmly, leading the company to its current endeavor: to bring the updates to three Los Angeles-area Amazon Fresh stores.
Amazon added it plans to open more grocery stores in 2024.
Related: Amazon Extends Fresh Grocery Delivery; Getir to Acquire FreshDirect