Aloha, maker of organic plant-based protein bars, powders, and drinks, has teamed up with Peloton instructor Kendall Toole. In a first-of-its-kind role, Kendall will anchor a year-long crowdsourced motivation campaign built on the power of community as a force for positive change, according to the company.
Kendall will share the tips, tricks, skills, and strategies that have helped her along her journey, with the goal of inspiring others to build their own "Toolekit" so they can stay the course on their path to health. Kendall will be joined by a team of people who will likewise share their perspectives.
"The power of community is more vital than ever to our overall well-being, but I know firsthand it can be difficult to ask for the support you need. I also know there are more joyous ways to do most things that feel hard, like eating better, exercising more, and taking time to focus on your physical and mental health. I hope through this partnership that we can make it a little simpler and a lot more fun to become--and maintain--your healthiest self," said Kendall Toole, in a statement.
Every month Aloha and Kendall will focus on sharing a different topic while exploring additional ways to bring the message to life. This will include partnering with nonprofits that help uplift people along their path, deep-dives on topics most important to Kendall, and creating digital activations through which fans and followers can participate and share.
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