Aldi has unveiled price cuts on staple items like bagels, biscuits, cheese, and holiday essentials. The savings are available at all of the retailer’s 2,200 stores across 38 states.
The pricing strategy comes at a time when Americans are trying to save while also participating in holiday festivities.
“We realize that expenses add up quickly during the holidays, especially when you’re hosting overnight guests or multiple gatherings,” said Scott Patton, VP of national buying, in a statement. “With entertaining needs right around the corner, we reduced prices on foods that are great for pulling together an easy breakfast or charcuterie board to hold friends and family over before the big meal. We want our shoppers to know we are focused on giving them the best possible prices so they can worry less about their grocery bills and focus more on spending time with their loved ones.”
Price cuts on items range from $0.10 to $0.50 on the following items:
• Pork Sausage Roll
• Refrigerated Cinnamon Rolls
• Brioche or Maple French Toast Bagels
• Jumbo Flaky Biscuits
• Appleton Farms Breakfast & Biscuit Ham Slices
• Appleton Farms Thick Sliced Hickory Bacon
• Bake Shop Strip Danish
• Italian Dry Cured Meats
• Havarti Cheese
• Cocktail Peanuts
• Gouda or X-Sharp Cracker Cuts
• Appleton Farms Prosciutto
• Savoritz Parmesan Crisps
• Clancy’s Pub Pretzels
Earlier this month, Aldi announced it would match 2019 prices for holiday offerings such as appetizers, desserts, sides, and beverages, with discounts of up to 30 percent.
The new savings are an extension of the retailer’s Price Promise to be the low-price leader in every community it serves. For the past five years, the grocer has been top-ranked for its price, according to the Dunnhumby Retailer Preference Index Report, Grocery Edition.
Related: Aldi Cuts Top Grocery Prices; Restaurants, Grocery Stores Compete for Food Dollars